Concrete contractor leads that are yours alone

Exclusive concrete leads vs. shared lead platforms

On a shared lead platform, you and three other contractors buy the same homeowner. All four call, the homeowner gets four prices, and the job usually goes to the lowest one. You paid for the lead either way.

Exclusive leads come from ads running under your name, pointing at your website, landing in your inbox and nobody else's. Same homeowner intent, without the race to the bottom on price.

• One contractor per lead: you
• Your ad account, your website, your brand
• Job type, timeline and town captured before the lead reaches you
• No bidding against crews cutting their margin to win

What makes a concrete lead high quality

Quality is not a mystery. A good lead is a homeowner in your service area, with a project you actually want, on a timeline inside a few months, who knows roughly what this kind of work costs.

We build that filter into the ad and the form rather than sorting it out after you've driven across the county. The ad sets expectations with real finished-job photos, and the form asks the questions that separate a buyer from a browser.

• In your service area, not two hours away
• The job type you want: driveway, patio, walkway, slab, stamped
• Timeline inside a few months, not next year
• Realistic on price, because the ad didn't promise a bargain

How many concrete leads you actually need

Work backwards from revenue. At a 20 percent close rate and an $8,000 average job, 25 leads a month is about five jobs and $40,000. Push the close rate to 30 percent by calling faster and the same 25 leads become seven or eight jobs.

That's why we spend as much effort on follow-up as on lead volume. Buying more leads is expensive; closing more of the ones you have is free.