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Facebook ads

Facebook ads for concrete contractors that book real jobs

We run the ads, qualify the leads and hand you booked estimates. Built specifically for concrete crews, with a fast launch once we have the access and creative we need.

BUILT FOR CONCRETE CONTRACTORSWhat this puts in place
  • Ads live in 1 day, not weeks
  • Creative written for driveways, patios and slabs
  • Lead qualification and follow-up built in
  • Free website build when you work with us
  • Google Business Profile optimization included
  • No long contracts, cancel anytime

THE WORK BEHIND THE RESULT

Make every step count.

01

Offers homeowners actually respond to

Generic 'free quote' ads get tire-kickers. We test angles around seasonal pricing, financing and finished-project proof so the people who reply are ready to pour.

02

Leads that get called in minutes

Speed to lead decides your close rate. We wire up instant text and email follow-up so no lead sits cold while you're on a job site.

03

Creative from real job sites

Your own before-and-afters outperform stock photography every time. We turn your project photos and videos into ads built to stop the scroll.

04

Tracking down to the booked job

You see cost per lead, cost per booked estimate and revenue closed, so you know exactly what your ad spend returned.

A CLOSER LOOK

The details that matter.

Why Facebook ads fit concrete work so well

Nobody wakes up planning to search for a concrete contractor. They notice the cracks, think about it for a season, and eventually get around to it. Facebook and Instagram reach them during that thinking period, which is why paid social produces more concrete lead volume than search in most markets.

The trigger is proof. A short clip of a tear-out and repour in a town they recognize does more than any headline about quality and craftsmanship. We build campaigns around that footage and let the finished work do the selling.

  • Reaches homeowners before they start comparing contractors
  • Cheaper per lead than most search clicks in concrete
  • Targets by town, homeowner status and property age signals
  • Video and photo creative from your own job sites

The campaign structure we run

We keep it simple on purpose: one campaign per core job type, a handful of creative angles inside it, and a landing page matched to the offer. That way, when something works, we know exactly what it was.

Retargeting runs behind it, so homeowners who watched the video or hit the site without booking keep seeing your work for the next couple of weeks. That's usually the cheapest booked estimate you'll get.

  • One campaign per job type: driveways, patios, slabs, repair
  • Three to five creative angles tested per campaign
  • Landing page and form matched to the exact offer
  • Retargeting on video viewers and site visitors
  • Weekly creative refresh so performance doesn't fatigue

What happens after the lead comes in

This is where most contractors lose the money they just spent. A lead that gets a text within seconds and a call inside the hour closes far more often than the same lead called tomorrow evening.

We automate the first touch, keep following up through the week, and route everything so you can see which ad produced which booked job. Run the numbers in the profit calculator on our home page and you'll see what a 10-point close rate swing is worth on your volume.

HOW IT WORKS

From call to live ads in one day

01

Strategy call

We go through your job types, service area, average ticket and current lead flow.

02

Creative and offer build

Your job photos and clips become ads, with an offer built for the season and the job type.

03

Launch

Campaigns go live within a day, with the landing page and follow-up automations wired up.

04

Optimize weekly

We cut losing creative, refresh winners and report cost per booked estimate, not just clicks.

GOOD QUESTIONS

Questions contractors ask.

How fast can the ads go live?

One day. We build the creative, the offer and the follow-up, then launch.

What kind of leads will I get?

Homeowners in your service area asking about driveways, patios, walkways and slabs. Every lead is qualified before it reaches your phone.

Do I need a website first?

No. If you work with us, we build you a high-converting website for free and it's yours to keep.

Am I locked into a contract?

No long contracts. You can cancel anytime.

Do Facebook ads still work for concrete contractors?

Yes, and better than most trades expect. Homeowners scroll past a photo of a finished driveway in their own town and realize theirs is cracked. That's demand you create, not demand you wait for.

What ad budget should I start with?

Enough to produce a meaningful number of leads per week in your market, which usually means the price of roughly one average job per month. We size it together on the call and scale only once cost per booked estimate is known.

Who provides the photos and video?

You send job site photos and quick phone clips; we turn them into the ads. Your real work outperforms anything staged.

What about Instagram?

Included. The same campaigns run across Facebook and Instagram feeds, reels and stories, and we shift budget to whichever placement produces cheaper booked estimates.

YOUR MARKET. YOUR NUMBERS.

Let's talk about your next pour.

Pick a time that works. We'll look at your market, your goals, and whether Concrete Flow is a good fit.