01
Bid on jobs, not clicks
Concrete clicks are expensive, so waste is the enemy. We start with a narrow set of high-intent terms in your service area and expand only once they're profitable.
Google ads
Google Ads for concrete contractors, aimed at buying intent
We put your crew in front of homeowners the moment they search for a concrete contractor. Tight keyword targeting, dedicated landing pages and follow-up that calls the lead before your competition does.
BUILT FOR CONCRETE CONTRACTORSWhat this puts in place
- Search campaigns live in 1 day
- Buying-intent keywords only, DIY and job searches blocked
- Dedicated landing page per job type
- Call tracking on every lead
- Free website build and Google Business Profile management
- No long contracts
THE WORK BEHIND THE RESULT
Make every step count.
02
Negative keywords do the heavy lifting
Concrete jobs, concrete calculator, how to pour concrete: none of those are customers. We block them so your budget only meets buyers.
03
Landing pages built per campaign
Driveway searchers see driveway proof and driveway pricing language. That single change usually moves cost per lead more than any bid tweak.
04
Search plus map pack together
Most local concrete searches show map results above everything. We run ads and optimize your Google Business Profile so you appear twice on the same screen.
A CLOSER LOOK
The details that matter.
How Google Ads works for a concrete company
A homeowner types 'concrete driveway replacement near me'. Google auctions that search, and your ad shows if your bid and quality are strong enough. You pay only when they click, and the click is worth it only if the page they land on makes requesting a quote obvious.
So there are three levers: which searches you buy, what you pay for them, and what happens after the click. We work all three, in that order, because targeting mistakes cost far more than bid mistakes.
- Tight keyword themes so each search matches a specific ad and page
- Phrase and exact match to avoid Google's loose guesses
- Location targeting limited to the towns you'll actually drive to
- Call and form conversion tracking so bidding optimizes toward real leads
Google Ads or Local Services Ads?
Local Services Ads sit at the very top and charge per lead, but the lead is often sent to several contractors and you have less control over the job type. Search ads cost per click and take more management, but you control the keyword, the page and the follow-up.
In most concrete markets we start with search ads because control beats convenience, then test Local Services Ads once we know what a booked estimate is worth to you.
What to expect month one
Week one is launch and first leads. Weeks two and three are cleanup: reading the search terms report, adding negatives, cutting keywords that spend without converting. By week four cost per lead usually stabilizes and we know which campaigns deserve more budget.
You'll see the same numbers we do, every week, down to which search produced which booked estimate.
HOW IT WORKS
Our Google Ads launch process
Keyword and market research
We pull real search volume and click costs for your services and towns, then pick the tight starting theme.
Landing pages and tracking
A page per job type, plus call and form tracking so every lead is attributed to a search.
Launch in 1 day
Campaigns go live with conservative budgets and a full negative keyword list from day one.
Weekly pruning and scaling
Search terms get reviewed, waste gets blocked, and budget moves toward the keywords producing booked jobs.
REAL CLIENT RESULTS
See what the work produced.
Real reporting windows, real businesses, and the context behind each result.
Triumph Family Solutions
$24K closed. $100K+ in the pipeline.
Two jobs produced $24,000 in reported revenue in 30 days, with more than $100,000 in additional opportunities in the pipeline.
Top Tier Concrete$30K from 19 leads in 30 days
Top Tier Concrete turned 19 leads into $30,000 in reported revenue during one 30-day period in Arizona.
Smith’s Striping & Sealing LLC15 organic website leads in 30 days
A local-service website generated 15 organic leads in 30 days for Smith’s Striping & Sealing.
Individual client results. Outcomes vary by market, budget, and sales process.
GOOD QUESTIONS
Questions contractors ask.
Are Google ads better than Facebook ads for concrete contractors?
They do different jobs. Google catches homeowners already searching for a concrete contractor, so intent is high and volume is limited by demand. Facebook creates demand from homeowners who have been thinking about a patio but haven't searched yet. Most crews do best running both.
What does a concrete lead cost on Google?
Clicks on concrete search terms commonly run in the mid double digits per click in competitive markets, so cost per lead depends heavily on your city and your landing page. We set conservative budgets first and scale once the numbers are known.
Which searches do you bid on?
Buying-intent terms only: concrete contractor near me, concrete driveway replacement, stamped concrete patio, concrete slab installation, plus your city and surrounding towns. We block job seekers, DIY and price-shopper searches with negative keywords.
Do I need a separate landing page?
Yes, and we build it. Sending paid clicks to a home page wastes money. Each campaign points at a page about that exact job with proof and a one-tap quote request.
How fast can Google ads start?
One day to launch. Google's bidding needs a couple of weeks of data before cost per lead settles, so we set expectations for the learning period up front.
YOUR MARKET. YOUR NUMBERS.
Let's talk about your next pour.
Pick a time that works. We'll look at your market, your goals, and whether Concrete Flow is a good fit.